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Powerful LinkedIn Profiles for Executives and Attorneys
Preview
★ VIDEO: Intro to Course (2:35)
Why LinkedIn Matters
★ Why Take This Course?
★ Two Ways to Use this Course
Official Course Announcement
1. STRATEGY
VIDEO: Your LinkedIn Strategy (2:40)
★ The Essence of a High-Octane Profile: One Basic Idea
★ Starting With Your Strategy: From Minimalist to Fully Optimized
★ Translating Your Personal Branding Strategy to LinkedIn
Reframing the Idea of Selling Yourself
SPECIAL INTEREST: Key Sections if You Have Multiple Targets
2. HIGH-IMPACT WINS
VIDEO: Being Credible, Being Found (1:34)
VIDEO: Three Common High-Level Problems in LinkedIn Profiles (3:08)
VIDEO:: Becoming More Comfortable on the Platform (15:36)
Warming Up
★ Turning Off Notifications
★ Using Keywords and Natural Language
★ Crafting a Compelling Headline
★ Creating More Quick Wins in Your Intro and Other Sections
★ Proofreading (You Knew I Would Say That, Right?)
3. ARTIFICIAL INTELLIGENCE + MACHINE LEARNING
VIDEO: Artificial Intelligence and Machine Learning (1:35)
★ LinkedIn's Greatest Challenge: Matchmaking at Scale
SPECIAL INTEREST: How Recruiters Use LinkedIn
★ ATS Integrations
★ Open Candidates: A Powerful Tool in Your Toolbox
VIDEO: Open Candidates (2:40)
VIDEO: Update to Open Candidates (Option to Show Directly on Your Profile) (2:26)
Open for Business and Company Pages
Further AI/ML Resources
4. PROFILE PHOTO
★ Evaluating Your Current Headshot
VIDEO: Headshot Fails and How to Turn Them Around (15:56)
Adding a Banner (Above Your Headshot)
★ Preparing Yourself for a Photo Shoot
★ Working with a Professional Photographer - The Checklist
Working With a Professional Photographer: The Details
SPECIAL INTEREST: Adjusting for Glasses in Profile Photos
SPECIAL INTEREST: Intentionally Omitting a Photo to Avoid Bias
5. SUMMARY SECTION
VIDEO: Powerful Summaries (1:52)
★ Thinking Expansively to Capture Your Highest Impact and Value
Setting the Tone
Writing Strategically
Creating Minimalist (Concise) Summaries
★ Assembling Your Materials: Don't Start with a Blank Page
★ Cultivating Objectivity with Help from the Experts
★ Getting Your Juices Flowing: Further Inspiration and Some Advice for Career Pivots
Talking to Yourself (We Won't Judge)
★ Conducting a Final Check and Proofread
6. EXPERIENCE
VIDEO: Your Experience Section (2:04)
★ Revising Your Job Titles
★ Setting Goals for Your Experience Entries
★ Expressing Your Highest Value
★ SPECIAL INTEREST: Preparing to Add a New Role - Don't Forget This!
SPECIAL INTEREST: Capturing the Essence of a New Role
SPECIAL INTEREST: Posting a Current Role (Even If You Are Not Currently Employed)
SPECIAL INTEREST: Filling Other Gaps in Your Work History
SPECIAL INTEREST: Prioritizing Among Two or More Current Roles
SPECIAL INTEREST: Reframing Old Roles for New Goals
SPECIAL INTEREST: Streamlining a Long or Varied Work History
7. SKILLS
VIDEO: How Important Are Skills? (1:55)
There Is No "Master" Skills List
Optimizing Your Skills
SPECIAL INTEREST: Tailoring Your Skills to Your Target Audiences
8. BRAGGING RIGHTS
★ Education
★ Recommendations: Why You Should Have Them and What They Should Say
Volunteer and Organization Sections: Doing Well by Doing Good
SPECIAL INTEREST: Certifications
VIDEO: On Thought Leadership (2:08)
SPECIAL INTEREST: Thought Leadership: Publications and Public Speaking
SPECIAL INTEREST: Extended Bragging Rights: Honors, Patents, Courses, Projects and Other Accomplishments
SPECIAL INTEREST: Social Proof: Using Attachments to Your Advantage
9. NETWORKING + ACTIVITY
VIDEO: Networking: What Are You Putting Into It? (1:26)
★ Building Out Your LinkedIn Network
Authentic and Effective Networking
The Best People to Have in Your Network
Sharing Others' Posts and Articles
SPECIAL INTEREST: Writing Posts and Articles
SPECIAL INTEREST: Networking through InMails and LinkedIn Premium
Interests: Who and What to Follow (and Why)
10. PRIVACY + SECURITY
VIDEO: Privacy, Security and Access (2:42)
VIDEO: Under the Radar: If Your Employer Monitors Your Profile (2:07)
VIDEO: A Granular Look at Stealth Job Search Model (8:37)
★ Protecting Your Account and Information
Public Profile Settings, Search Engines and Blocking Other Users
SPECIAL INTEREST: More About Keeping Your Job Search Private
11. MOMENTUM
★ Maintaining Momentum
SPECIAL INTEREST: Working with Anne Marie Segal
SPECIAL INTEREST: LinkedIn Profile Review
12. FEEDBACK
Feedback Welcome
VIDEO: Privacy, Security and Access
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