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Powerful LinkedIn Profiles for Executives and Attorneys
Preview
★ VIDEO: Intro to Course (2:37)
Why LinkedIn Matters
★ Why Take This Course?
★ Two Ways to Use this Course
Official Course Announcement
Special Note for Segal Coaching Clients
Easy Access to Course Videos
Powerful LinkedIn Profiles: The Videos
1. Your LinkedIn Strategy (2:40)
2A. Being Credible, Being Found (1:34)
2B. Three Common High-Level Problems in LinkedIn Profiles (3:08)
2C. Becoming More Comfortable on the Platform (BONUS VIDEO) (15:36)
3A.. Artificial Intelligence and Machine Learning (1:35)
3B. Open Candidates (2:40)
3C. Update to Open Candidates (Show Directly on Your Profile) (2:26)
4. Headshot Fails and How to Turn Them Around (BONUS VIDEO) (15:56)
5. Powerful Summaries (1:52)
6. Your Experience Section (2:04)
7. How Important Are Skills? (1:55)
8. On Thought Leadership (2:08)
9. Networking: What Are You Putting Into It? (1:26)
10A. Privacy, Security and Access (2:42)
10B. Flying Under the Radar: If Your Employer Monitors Your Profile (2:07)
10C. A Granular Look at Stealth Job Search Mode on LinkedIn (BONUS VIDEO) (8:37)
1. Developing an Effective and Efficient High-Level Strategy
★ The Essence of a High-Octane Profile: One Basic Idea
★ Start With Your Strategy: From Minimalist to Fully Optimized
Reframe the Idea of Selling Yourself
Key Sections if You Have Multiple Targets
★ Translate Your Personal Branding Strategy to Linkedin
2. Creating High-Impact Wins to Optimize and Humanize Your Profile
Warming Up
★ Turning Off Notifications
★ Using Keywords and Natural Language
★ Crafting a Compelling Headline
★ Creating More Quick Wins in Your Intro and Other Sections
★ Proofreading (You Knew I Would Say That, Right?)
3. Leveraging LinkedIn's Artificial Intelligence and Machine Learning
★ LinkedIn's Greatest Challenge: Matchmaking at Scale
★ How Recruiters Use LinkedIn
★ ATS Integrations
★ Open Candidates: A Powerful Tool in Your Toolbox
Further Resources
4. Powering Up Your Profile Photo
★ Evaluating Your Current Headshot
★ Preparing Yourself for a Photo Shoot
★ Working with a Professional Photographer - The Checklist
Working With a Professional Photographer: The Details
Adjusting for Glasses in Profile Photos
Adding a Banner (Above Your Headshot)
Intentionally Omitting a Photo to Avoid Bias
5. Envisioning and Crafting a Compelling Summary Section
★ Think Expansively to Capture Your Highest Impact and Value
Set the Tone
Write Strategically
Minimalist (Concise) Summaries
★ Assemble Your Materials: Don't Start with a Blank Page
★ Cultivate Objectivity with Help from the Experts
★ Get Your Juices Flowing: Further Inspiration and Some Advice for Career Pivots
Talk to Yourself (We Won't Judge)
★ Final Check and Proofread
6. Boosting Your Profile through a Robust Experience Section
★ Preparing to Add a New Role - Don't Forget This!
★ Revising Your Job Titles
★ Setting Goals for Your Experience Entries
★ Expressing Your Highest Value
Capturing the Essence of a New Role
Posting a Current Role (Even If You Are Not Currently Employed)
Filling Other Gaps in Your Work History
Prioritizing Among Two or More Current Roles
Reframing Old Roles for New Goals
Streamlining a Long or Varied Work History
7. Optimizing and Personalizing Your Skills Section
There Is No "Master" Skills List
Optimizing Your Skills
BONUS: Tailoring Your Skills to Your Target Audiences (a.k.a. The Tale of One Patent Attorney and Four Audiences)
8. Building Your Caché: Education, Accomplishments and Thought Leadership
★ Education
★ Certifications
★ Recommendations: Why You Should Have Them and What They Should Say
Thought Leadership: Publications and Public Speaking
Extended Bragging Rights: Honors, Patents, Courses, Projects and Other Accomplishments
Volunteer and Organization Sections: Doing Well by Doing Good
BONUS: Social Proof: Using Attachments to Your Advantage
9. Powering Up Your Networking and Activity to Achieve Results
★ Building Out Your LinkedIn Network
Authentic and Effective Networking
The Best People to Have in Your Network
★ Writing Posts and Articles
Sharing Others' Posts and Articles
Networking through InMails and LinkedIn Premium
Interests: Who and What to Follow (and Why)
10. Protecting Your Privacy, Security and Access
★ Protecting Your Account and Information
Public Profile Settings, Search Engines and Blocking Other Users
More About Keeping Your Job Search Private
11. Maintaining Momentum
★ Maintaining Momentum
VIDEO: The End of the Beginning (1:12)
Working with Anne Marie Segal
12. Requesting Feedback on Your LinkedIn Profile
★ Profile Review Requests
Feedback on the Course
Feedback Welcome
Teach online with
4. Headshot Fails and How to Turn Them Around (BONUS VIDEO)
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