★ Translate Your Personal Branding Strategy to Linkedin

Powerful LinkedIn Profiles for Executives and Attorneys

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Powerful LinkedIn Profiles: The Videos
1. Your LinkedIn Strategy (2:40)
2A. Being Credible, Being Found (1:34)
2B. Three Common High-Level Problems in LinkedIn Profiles (3:08)
2C. Becoming More Comfortable on the Platform (BONUS VIDEO) (15:36)
3A.. Artificial Intelligence and Machine Learning (1:35)
3B. Open Candidates (2:40)
3C. Update to Open Candidates (Show Directly on Your Profile) (2:26)
4. Headshot Fails and How to Turn Them Around (BONUS VIDEO) (15:56)
5. Powerful Summaries (1:52)
6. Your Experience Section (2:04)
7. How Important Are Skills? (1:55)
8. On Thought Leadership (2:08)
9. Networking: What Are You Putting Into It? (1:26)
10A. Privacy, Security and Access (2:42)
10B. Flying Under the Radar: If Your Employer Monitors Your Profile (2:07)
10C. A Granular Look at Stealth Job Search Mode on LinkedIn (BONUS VIDEO) (8:37)

1. Developing an Effective and Efficient High-Level Strategy

2. Creating High-Impact Wins to Optimize and Humanize Your Profile

3. Leveraging LinkedIn's Artificial Intelligence and Machine Learning

4. Powering Up Your Profile Photo

5. Envisioning and Crafting a Compelling Summary Section

★ Think Expansively to Capture Your Highest Impact and Value
Set the Tone
Write Strategically
Minimalist (Concise) Summaries
★ Assemble Your Materials: Don't Start with a Blank Page
★ Cultivate Objectivity with Help from the Experts
★ Get Your Juices Flowing: Further Inspiration and Some Advice for Career Pivots
Talk to Yourself (We Won't Judge)
★ Final Check and Proofread

6. Boosting Your Profile through a Robust Experience Section

7. Optimizing and Personalizing Your Skills Section

There Is No "Master" Skills List
Optimizing Your Skills
BONUS: Tailoring Your Skills to Your Target Audiences (a.k.a. The Tale of One Patent Attorney and Four Audiences)

8. Building Your Caché: Education, Accomplishments and Thought Leadership

★ Education
★ Certifications
★ Recommendations: Why You Should Have Them and What They Should Say
Thought Leadership: Publications and Public Speaking
Extended Bragging Rights: Honors, Patents, Courses, Projects and Other Accomplishments
Volunteer and Organization Sections: Doing Well by Doing Good
BONUS: Social Proof: Using Attachments to Your Advantage

9. Powering Up Your Networking and Activity to Achieve Results

10. Protecting Your Privacy, Security and Access

11. Maintaining Momentum

12. Requesting Feedback on Your LinkedIn Profile

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