Preview
1. STRATEGY
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VIDEO: Your LinkedIn Strategy (2:40)
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★ The Essence of a High-Octane Profile: One Basic Idea
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★ Starting With Your Strategy: From Minimalist to Fully Optimized
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★ Translating Your Personal Branding Strategy to LinkedIn
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Reframing the Idea of Selling Yourself
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SPECIAL INTEREST: Key Sections if You Have Multiple Targets
2. HIGH-IMPACT WINS
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VIDEO: Being Credible, Being Found (1:34)
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VIDEO: Three Common High-Level Problems in LinkedIn Profiles (3:08)
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VIDEO:: Becoming More Comfortable on the Platform (15:36)
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Warming Up
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★ Turning Off Notifications
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★ Using Keywords and Natural Language
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★ Crafting a Compelling Headline
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★ Creating More Quick Wins in Your Intro and Other Sections
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★ Proofreading (You Knew I Would Say That, Right?)
3. ARTIFICIAL INTELLIGENCE + MACHINE LEARNING
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VIDEO: Artificial Intelligence and Machine Learning (1:35)
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★ LinkedIn's Greatest Challenge: Matchmaking at Scale
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SPECIAL INTEREST: How Recruiters Use LinkedIn
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★ ATS Integrations
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★ Open Candidates: A Powerful Tool in Your Toolbox
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VIDEO: Open Candidates (2:40)
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VIDEO: Update to Open Candidates (Option to Show Directly on Your Profile) (2:26)
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Open for Business and Company Pages
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Further AI/ML Resources
4. PROFILE PHOTO
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★ Evaluating Your Current Headshot
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VIDEO: Headshot Fails and How to Turn Them Around (15:56)
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Adding a Banner (Above Your Headshot)
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★ Preparing Yourself for a Photo Shoot
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★ Working with a Professional Photographer - The Checklist
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Working With a Professional Photographer: The Details
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SPECIAL INTEREST: Adjusting for Glasses in Profile Photos
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SPECIAL INTEREST: Intentionally Omitting a Photo to Avoid Bias
5. SUMMARY SECTION
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VIDEO: Powerful Summaries (1:52)
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★ Thinking Expansively to Capture Your Highest Impact and Value
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Setting the Tone
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Writing Strategically
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Creating Minimalist (Concise) Summaries
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★ Assembling Your Materials: Don't Start with a Blank Page
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★ Cultivating Objectivity with Help from the Experts
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★ Getting Your Juices Flowing: Further Inspiration and Some Advice for Career Pivots
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Talking to Yourself (We Won't Judge)
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★ Conducting a Final Check and Proofread
6. EXPERIENCE
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VIDEO: Your Experience Section (2:04)
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★ Revising Your Job Titles
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★ Setting Goals for Your Experience Entries
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★ Expressing Your Highest Value
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★ SPECIAL INTEREST: Preparing to Add a New Role - Don't Forget This!
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SPECIAL INTEREST: Capturing the Essence of a New Role
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SPECIAL INTEREST: Posting a Current Role (Even If You Are Not Currently Employed)
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SPECIAL INTEREST: Filling Other Gaps in Your Work History
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SPECIAL INTEREST: Prioritizing Among Two or More Current Roles
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SPECIAL INTEREST: Reframing Old Roles for New Goals
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SPECIAL INTEREST: Streamlining a Long or Varied Work History
7. SKILLS
8. BRAGGING RIGHTS
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★ Education
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★ Recommendations: Why You Should Have Them and What They Should Say
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Volunteer and Organization Sections: Doing Well by Doing Good
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SPECIAL INTEREST: Certifications
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VIDEO: On Thought Leadership (2:08)
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SPECIAL INTEREST: Thought Leadership: Publications and Public Speaking
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SPECIAL INTEREST: Extended Bragging Rights: Honors, Patents, Courses, Projects and Other Accomplishments
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SPECIAL INTEREST: Social Proof: Using Attachments to Your Advantage
9. NETWORKING + ACTIVITY
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VIDEO: Networking: What Are You Putting Into It? (1:26)
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★ Building Out Your LinkedIn Network
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Authentic and Effective Networking
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The Best People to Have in Your Network
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Sharing Others' Posts and Articles
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SPECIAL INTEREST: Writing Posts and Articles
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SPECIAL INTEREST: Networking through InMails and LinkedIn Premium
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Interests: Who and What to Follow (and Why)
10. PRIVACY + SECURITY
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VIDEO: Privacy, Security and Access (2:42)
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VIDEO: Under the Radar: If Your Employer Monitors Your Profile (2:07)
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VIDEO: A Granular Look at Stealth Job Search Model (8:37)
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★ Protecting Your Account and Information
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Public Profile Settings, Search Engines and Blocking Other Users
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SPECIAL INTEREST: More About Keeping Your Job Search Private
11. MOMENTUM
12. FEEDBACK
