Personal Branding: The LinkedIn Checklist (FREE)
Online Personal Branding with Anne Marie Segal
Anne Marie Segal has taught LinkedIn and personal branding in corporate, non-profit and university settings and has helped hundreds of C-Suite and other executives create compelling LinkedIn profiles.
This course is designed to give you the tools to maximize the return on your investment online so you can:
(1) attract leadership and job opportunities you wish to target, and
(2) streamline your approach, so you can get back to doing what you do best.
Personal Branding: The LinkedIn Checklist is designed to teach you how to create a profile that meets your goals as an executive. While these are a standard set of lessons, Anne Marie proposes a variety of approaches so you can choose the one that's best for you. At the same time, the course material is streamlined so you can move through the lessons quickly and get back to work.
Course Curriculum
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StartThe Essence of a High-Octane Profile: One Basic Idea
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StartYour Personal Branding Strategy
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StartCrafting a Compelling Headline
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StartCreating Quick Wins in Your Intro and Other Sections
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StartFeaturing Attachments on "Featured"
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StartLeveraging Key Sections if You Have Multiple Targets
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StartPreparing Yourself for a Photo Shoot
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StartWorking with a Professional Photographer - The Checklist
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StartJob Titles
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StartSummary Section: Setting the Tone
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StartSummary Section: Thinking Expansively to Capture Your Highest Impact and Value
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StartSummary Section: Assembling Your Materials: Don't Start with a Blank Page
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StartSkills
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StartExperience Entries
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StartEducation
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StartRecommendations: Why You Should Have Them and What They Should Say
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Your Instructor
Anne Marie Segal is an executive coach, author and former practicing attorney.
She partners with senior leaders, attorneys and others to accelerate professional development and personal branding to reach goals such as career transition, Board or C-Suite candidacy and other leadership advancement.
Building blocks of Anne Marie's coaching include career visioning, value proposition development, presentation and networking strategies, interview preparation, LinkedIn® and resume writing and other means to build executive presence, graceful transitions and impactful communications.
She has presented to the United Nations (ICTY/MICT), University of Chicago, Association of Corporate Counsel and National Resume Writers Association, among other law firm, corporate, non-profit, professional networking and university audiences. She is the author of two career-related books: Master the Interview: A Guide for Working Professionals and Know Yourself, Grow Your Career: The Personal Value Proposition Workbook and has written for Forbes.com as a member of the Forbes Coaches Council. She has also been quoted on CNBC.com, Monster, Above the Law and other media.
You can read more about Anne Marie on her website or her own LinkedIn profile.