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Personal Branding for Executives: LinkedIn and Other Online Platforms
1. STRATEGY
★ The Essence of a High-Octane Profile: One Basic Idea
Your Personal Branding Strategy
Your LinkedIn Strategy
What Lies Ahead: Touch Points for LinkedIn and Your Greater Online Presence
The Cheatsheet
2. HIGH-IMPACT WINS
★ Turning Off Notifications
★ Using Keywords and Natural Language
★ Crafting a Compelling Headline
Cleaning Up What Doesn't Belong There
★ Creating Quick Wins in Your Intro and Other Sections
★ Proofreading (Ugh)
Leveraging Key Sections if You Have Multiple Targets
Featuring Attachments on "Featured"
3. ARTIFICIAL INTELLIGENCE + MACHINE LEARNING
★ LinkedIn's Greatest Challenge: Matchmaking at Scale
★ ATS Integrations
How Recruiters Use LinkedIn
★ Open Candidates: Another Tool in Your Toolbox
4. PROFILE PHOTO
★ Evaluating Your Current Headshot
Adding a Banner (Above Your Headshot)
★ Preparing Yourself for a Photo Shoot
★ Working with a Professional Photographer - The Checklist
Working With a Professional Photographer: The Details
SPECIAL INTEREST: Adjusting for Glasses in Profile Photos
SPECIAL INTEREST: Intentionally Omitting a Photo to Avoid Bias
5. SUMMARY SECTION
★ Thinking Expansively to Capture Your Highest Impact and Value
Setting the Tone
Writing Strategically
Creating Minimalist (Concise) Summaries
★ Assembling Your Materials: Don't Start with a Blank Page
★ Cultivating Objectivity with Help from the Experts
★ Getting Your Juices Flowing: Further Inspiration and Some Advice for Career Pivots
Talking to Yourself (We Won't Judge)
★ Conducting a Final Check and Proofread
6. EXPERIENCE
★ Revising Your Job Titles
★ Writing Your Experience Entries
★ Expressing Your Highest Value
★ SPECIAL INTEREST: Preparing to Add a New Role - Don't Forget This!
SPECIAL INTEREST: Capturing the Essence of a New Role
SPECIAL INTEREST: Posting a Current Role (Even If You Are Not Currently Employed)
SPECIAL INTEREST: Filling Other Gaps in Your Work History
SPECIAL INTEREST: Prioritizing Among Two or More Current Roles
SPECIAL INTEREST: Reframing Old Roles for New Goals
SPECIAL INTEREST: Streamlining a Long or Varied Work History
7. SKILLS
Taking Advantage of the Skills Section
Optimizing Your Skills
SPECIAL INTEREST: Tailoring Your Skills to Your Target Audiences
8. BRAGGING RIGHTS
★ Education
★ Recommendations: Why You Should Have Them and What They Should Say
Volunteer and Organization Sections: Doing Well by Doing Good
SPECIAL INTEREST: Certifications
SPECIAL INTEREST: Thought Leadership: Publications and Public Speaking
SPECIAL INTEREST: Extended Bragging Rights: Honors, Patents, Courses, Projects and Other Accomplishments
9. NETWORKING + ACTIVITY
★ Building Out Your LinkedIn Network
Authentic and Effective Networking
The Best People to Have in Your Network
Sharing Others' Posts and Articles
SPECIAL INTEREST: Writing Posts and Articles
SPECIAL INTEREST: Networking through InMails and LinkedIn Premium
Interests: Who and What to Follow (and Why)
10. PRIVACY + SECURITY
★ Protecting Your Account and Information
Public Profile Settings, Search Engines and Blocking Other Users
SPECIAL INTEREST: More About Keeping Your Job Search Private
11. MOMENTUM
★ Maintaining Momentum
How Recruiters Use LinkedIn
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